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Bluntly: transform or die. Business models as have been known must be disposed and new ones must be designed to integrate the core business with digital function. And this applies to any company. The information technology should stop being an ancillary activity, with supporting or complementary roles to be a fundamental part of the business structure. Digitalization must be intertwined with the core business of the company to form their own "genetic" structure. No one is oblivious to the increased speed of technological change in the digital world, think of the decades of 60s, 70s, 80s, 90s, 2000s and the current one.

Android Lineup by .RGB. Creative Commons 2.0

In the age of mobility, it is common to have thought embarking on a project related to this technological current. And how ?. By having an idea about a "killer" app that nobody has done (or at least we think so). Based on our knowledge and experience we will be more or less able to reach our goal. If we have a scarce knowledge of technology, that is, we can handle our mobile devices with "premium" skill and use various applications with expertise beyond the rest of us, but at computer programming and related technologies we're a little illiterate then the only alternative is to seek professionals to develop what we have in mind.

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